Each year at the end of September, in Seto, Japan (about 25 kilometres away from Nagoya) celebrates Maneki Neko, the cat that brings good fortune. The Lucky Cats appear all over the city (for merchandise in shops and on the front door of stores along the streets, on the display in restaurants and venues), children and adults roam the streets with their faces painted like cats, and a general atmosphere of joys and happiness prevails (with all the painted faces, the mood is reminiscent of North American Halloween).
As well as hosting the Maneki Neko Matsuri (or festival), Seto is home of the biggest and oldest Maneki Neko Museum, where over 1000 beckoning cats can be viewed all year. Seto is one of the oldest and most renowned pottery towns in Japan (dating back for over 1000 years). Seto kilns produce a distinctive style of finely crafted Maneki Neko, lucky cat statue since the 1890s, which is more elegant and slim than the plump round-faced cat holding a gold coin, which was first produced in the neighbor city of Tokoname in the 1950s.